Quick answer: To connect your Facebook Page to Meta Business Manager, open Meta Business Suite and go to Settings → Accounts → Pages. Click Add and choose Add a Facebook Page, then enter your Page name or URL and confirm. You need full control of the Page, and it can’t already be owned by another business portfolio.
Connecting your Page to Business Manager puts your Page, ad accounts, Instagram account and team access in one place. It’s also much safer than managing everything from personal profiles.
Prefer to watch? The 2-minute video above shows every step on screen.
What do you need before connecting your Page?
- A business portfolio that you are an admin of. Create one free at business.facebook.com.
- Full control of the Facebook Page.
- The Page name or URL.
How to connect a Facebook Page to Business Manager (step by step)
Step 1: Open Business Settings
Go to business.facebook.com, select your business portfolio, and click Settings.
Step 2: Go to Pages
Under Accounts, click Pages.
Step 3: Choose how to add the Page
Click Add and pick the option that fits:
- Add a Facebook Page: for a Page you own. Your business becomes its owner.
- Request access to a Facebook Page: for a client’s or another business’s Page.
- Create a new Facebook Page: if you don’t have one yet.
Step 4: Enter the Page name or URL
Type the Page name or paste its URL, select it, and click Add Page.
Step 5: Assign people
Open the Page in the list, click Assign people, and choose each person’s access: content, messages, ads, insights, or full control.
Page won’t connect? Common problems and fixes
“This Page is owned by another business”
A Page can be owned by only one business portfolio. Ask the owner to remove it from their business, or use Request access to manage it as a partner.
You don’t see your Page in the search
You need full control of the Page. Check it under the Page’s Settings → Page access, or ask an admin to give you full control.
The request is pending
Access requests must be approved by the Page owner’s business. Ask them to approve it under Settings → Requests.
What should you do next?
- Connect Instagram to your Facebook Page.
- Create a Meta ad account in the same business.
- Work with an agency? Share partner access.
Frequently asked questions
A Page can be owned by only one business portfolio, but other businesses can get access to it as partners through an access request.
Adding a Page makes your business the owner. Requesting access lets your business manage a Page that another business owns, such as a client’s.
No, but Business Manager keeps your Page, ad accounts and team access organised and secure, which is strongly recommended for businesses.
Usually because you don’t have full control of the Page, or because it is already owned by another business portfolio.
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