Quick answer: To connect Instagram to your Facebook Page, open Meta Business Suite and go to Settings → Accounts → Instagram accounts. Click Add and choose Connect Instagram account, then log in to Instagram and confirm the permissions. Your Instagram account must be a professional account (Business or Creator).
Connecting Instagram to your Facebook Page lets you run ads on Instagram, schedule posts for both platforms, and answer Instagram and Facebook messages in one inbox. It takes about two minutes.
Prefer to watch? The 2-minute video above shows every step on screen.
What do you need before connecting Instagram?
- An Instagram professional account. In the Instagram app, go to Settings → Account type and tools → Switch to professional account.
- Full control of the Facebook Page you want to connect.
- Your Instagram username and password, plus access to two-factor authentication if it’s turned on.
How to connect Instagram to your Facebook Page (step by step)
Step 1: Open Meta Business Suite settings
Go to business.facebook.com, select your business, and click the Settings (gear) icon.
Step 2: Go to Instagram accounts
Under Accounts, click Instagram accounts.
Step 3: Click Add and connect the account
Click Add and choose Connect Instagram account. A login window opens. Sign in with the Instagram account you want to connect.
Step 4: Approve the permissions
Confirm the permissions Meta asks for, such as managing messages and content. These are needed for ads and the shared inbox.
Step 5: Link it to your Facebook Page
If asked, select the Facebook Page to connect it to. You can also check the link from the Page itself, under Settings → Linked accounts → Instagram.
Step 6: Assign people (optional)
Under the connected Instagram account, click Assign people to give team members access to post, reply or advertise.
Instagram won’t connect? Common problems and fixes
“This account is a personal account”
Only professional accounts can be connected. Switch to a Business or Creator account in the Instagram app’s settings, then try again.
Instagram is already connected to another Page or business
An Instagram account can be linked to only one business portfolio at a time. Disconnect it from the old Page or business first, or ask the business that owns it to remove it.
The login window closes or keeps loading
Log out of Instagram in your browser, allow pop-ups for business.facebook.com, and try again in a private window. Make sure you can receive the two-factor code.
Connected, but the account isn’t available in Ads Manager
Assign the Instagram account to your ad account under Settings → Accounts → Ad accounts → Connected assets, then refresh Ads Manager.
What should you do next?
- Connect your Facebook Page to Meta Business Manager, if you haven’t already.
- Create a Meta ad account, so you can run Instagram ads.
- Grow your Instagram reach with an engagement campaign.
Frequently asked questions
The most common reasons are that the Instagram account is still a personal account, that it is already linked to another business, or that you don’t have full control of the Page. Fix the reason that applies and try again.
No. Connecting doesn’t share posts automatically. You can choose to cross-post when creating content in Meta Business Suite.
No. An Instagram professional account can be linked to only one Facebook Page at a time.
You can run ads on Instagram using your Facebook Page identity, but connecting your Instagram account lets ads show your real Instagram profile, and lets you reply to comments.
Want more step-by-step Meta Ads tutorials? Subscribe to Digital Growth Tutor on YouTube for short, no-jargon guides.