Quick answer: To share access to your Google Ads account, click Admin in the left menu and open Access and security. On the Users tab, click the + button, enter the person’s email address and choose an access level such as Admin, Standard or Read only. Click Send invitation. The person gets access after they accept the email invite.
Sharing access the right way means you never have to hand over your Google password. Each person gets their own login and only the permissions they need, and you can remove them any time.
Prefer to watch? The 3-minute video above shows every step on screen.
What do you need before sharing access?
- Admin access to the Google Ads account.
- The email address of the person or agency, linked to a Google Account.
- A decision on which access level they really need.
How to add a user to Google Ads (step by step)
Step 1: Open Access and security
Sign in to Google Ads, click Admin in the left menu, then Access and security.
Step 2: Add a new user
On the Users tab, click the blue + button and type the person’s email address.
Step 3: Choose the access level
Pick the lowest level that lets them do the job:
- Admin: full control, including adding users.
- Standard: edit campaigns and billing, but not manage users.
- Read only: view campaigns and reports.
- Email only: receive notifications and reports.
- Billing: manage billing only.
Step 4: Send the invitation
Click Send invitation. The invite appears as pending until the person accepts it from their email.
Step 5: Manage approved domains (optional)
In Access and security, look for the Security settings. You can limit new users to approved email domains, such as your company domain, so invites can’t go to unknown addresses.
Step 6: Review or remove access later
Return to the Users tab any time. Change a person’s access level or remove them when the project ends.
Tips for safe access sharing
- Agencies with a manager (MCC) account can send a link request instead, which you accept under Access and security → Managers.
- Give Standard access to freelancers unless they truly need to manage users.
- Review your user list every few months and remove people who no longer work with you.
Can’t share Google Ads access? Common problems and fixes
The user didn’t receive the invitation
Ask them to check spam, and confirm you typed the email correctly. You can resend or cancel the pending invite from the Users tab.
You can’t see the + button
Only admins can add users. Ask an existing admin to raise your access level or send the invite for you.
The invite is blocked by approved domains
If approved domains are turned on, emails from other domains can’t be invited. Add the agency’s domain to the list or invite a permitted email.
What should you do next?
- Create a Google Ads account without starting a campaign.
- Share Google Tag Manager admin access with the same person.
- Link Google Analytics with Google Ads.
Frequently asked questions
Standard access is enough for most agencies to manage campaigns. Give Admin only if they need to add or remove users.
They need a Google Account, but it can use any email address, including a work email that is registered as a Google Account.
Go to Admin, then Access and security, find the user on the Users tab and choose the option to remove access.
Yes. Inviting a user gives them their own login, so you never need to share your password.
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