Quick answer: To create a Page like campaign, open Meta Ads Manager, click Create, choose the Engagement objective, and select Manual setup. At the ad set level, set the conversion location to Facebook Page and the performance goal to Maximise Page likes. Choose your audience, add an image or video that shows what your Page offers, and publish.
A Page like (or follow) campaign grows the audience for your Facebook Page. More relevant followers means more organic reach for your posts, and a warm audience you can advertise to later.
Prefer to watch? The 4-minute video above shows every step on screen.
What do you need before creating a Page like campaign?
- A Meta ad account with billing set up. See how to create a Meta ad account.
- A complete Facebook Page, with a profile picture, cover photo and recent posts.
- A clear reason to follow, such as tips, offers, news or entertainment.
How to create a Facebook Page like campaign (step by step)
Step 1: Choose the Engagement objective
In Ads Manager, click + Create, select Engagement, click Continue, and choose Manual setup.
Step 2: Set the conversion location to Facebook Page
At the ad set level, set Conversion location to Facebook Page and select your Page.
Step 3: Choose the Page likes goal
Set the performance goal to Maximise Page likes.
Step 4: Define the audience
Target the locations where your customers are, an age range that fits, and interests related to your business. Avoid very broad worldwide targeting, which tends to bring low-quality likes.
Step 5: Set the budget and placements
Set a daily budget. This campaign mainly runs on Facebook placements, where the Like and Follow button appears.
Step 6: Create the ad and publish
Upload an image or short video that shows what people get by following, write short primary text, and click Publish. The ad shows a Like Page or Follow button automatically.
Tips for getting quality followers
- Target your real service area. Followers from the wrong country don’t help your business.
- Post regularly, so new followers see fresh content from you.
- Use a strong first line, such as “Follow for daily Meta Ads tips”.
- Later, retarget people who engaged with your Page using leads or sales campaigns.
Page like campaign problems and fixes
The Facebook Page option is missing
Make sure you chose Manual setup with the Engagement objective. Some automated setups don’t offer Page likes.
Cheap likes from irrelevant countries
Restrict locations to your real markets, and exclude countries that don’t fit your business.
Followers aren’t engaging with posts
Followers need relevant content. Improve your post quality, and combine this campaign with an engagement campaign on your best posts.
What should you do next?
- Boost interaction with an engagement campaign.
- Connect Instagram to your Page to grow both audiences.
- Turn followers into enquiries with a WhatsApp message campaign.
Frequently asked questions
It is useful for building a relevant audience that sees your organic posts and can be retargeted later. It works best with tight location targeting and regular posting.
Use the Engagement objective with manual setup, then set the conversion location to Facebook Page and the performance goal to maximise Page likes.
Not exactly. People who like a Page usually follow it too, but people can follow a Page without liking it. Both help your posts reach more people.
Broad targeting can bring low-quality likes. Restrict your locations to real markets and use relevant interests.
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